Growth Marketing Manager

Goodwall (goodwall.io) is a mobile-first platform connecting Gen Z (16-26 year olds) to opportunity. We leverage technology and an ecosystem of purpose-driven partners to empower youth on their journey through the world of education & work to reach their full potential and make society better.

Goodwall has a mission to level the playing field for youth globally and through its social enterprise model it serves over 3  million youth from 150+ countries. We help those who don’t go to branded educational institutions showcase their talent, connect to a supportive community, access free skill building opportunities and connect to jobs, internships and scholarships. 

Goodwall is disrupting how youth access opportunity and are assessed on their potential. Our innovative approach has had us selected most recently as a World Economic Forum Technology Pioneer Company, TIME Magazine Top 100 Education Company, HolonIQ Top 100, and recognition from various media including Fast Company, Forbes 30 under 30, CNN and others. Goodwall has become a strategic partner to Fortune 500s as well as governmental and IOGs such as the UN to make sure no youth is left behind. 

Goodwall is a diverse multicultural team between Europe, Africa and Asia with operations in the US and LATAM. Goodwall is financially and strategically backed by leading investors. Goodwall has raised over $25M in funding from leading strategic and financial backers.

As a social enterprise, Goodwall works through public-private partnerships to unlock the potential of underserved and underprivileged youth globally.

As Growth Marketing Manager your role will be to seamlessly manage multiple Programs end-to-end to ensure they are delivered on time, to brief and within budget. The primary focus is on delivering best-in-class, high performing Programs that take growth and delivery to the next level.

Your responsibilities will include, but are not limited to:

• Develop and execute innovative user acquisition strategies that leverage network effects, ambassador programs, and community-driven growth to scale Goodwall globally.

• Lead and optimize both organic and paid acquisition campaigns across Meta, Google Ads, LinkedIn, TikTok, and Email—from ideation to execution and performance analysis.

• Utilize data-driven decision-making to analyze key performance metrics, optimize campaigns, and refine acquisition and retention strategies.

• Identify and solve growth bottlenecks, ensuring marketing efforts are aligned with business goals and continuously optimized for performance.

• Work cross-functionally with product, data, and content teams to ensure seamless user journeys, improving conversion rates at every funnel stage.

• Lead budget planning and reporting, providing insights on marketing expenditure, ROI, and forecasting for scalable growth strategies.

• Optimize workflow efficiency through automation, data integrations, and the use of analytics tools to improve tracking, reporting, and decision-making.

• Establish strategic partnerships with organizations, influencers, and platforms to drive growth and engagement in key markets.

What we offer:

• A mission you can be proud of and a meaningful fulfilling opportunity and responsibility to really impact the future of the next generation.

• To leverage cutting edge technology and work alongside globally leading organisations to achieve outside impact.

• Autonomy to manage your time and efforts to achieve our goals.

• A challenging, fast-moving environment working with an international team where change is constant and creativity is celebrated.

• A growth trajectory within the organisation with the potential to evolve as you acquire new skills, grow, influence and take on new responsibilities. 

• Competitive compensation and a flexible work environment with a great team. 

How to Apply:

Apply on LinkedIn or email your resume/CV to careers@goodwall.io with subject Growth Marketing Manager, or through our Careers Page https://goodwall.recruitee.com/ 

A hands-on, organized professional who does not need layers above or below to deliver excellence with the following attributes:

• 5+ years of professional work experience in Marketing either at a tech start-up, product company or in the development sector.

• Digital Marketing Expertise: Proven success in user acquisition and engagement, with a history of effective campaigns and measurable achievements.

• Analytical Ability: Skilled in analyzing performance data to optimize strategies and improve ROI, making informed, data-driven decisions.

• Project Management: Capable of managing multiple projects efficiently, ensuring timely and budget-compliant delivery.

• Communication Skills: Strong verbal and written communication abilities, adept at collaborating with teams and influencing stakeholders.

• Marketing Tools Knowledge: Proficient with various marketing platforms (e.g., Meta, Google Ads, TikTok Ads, LinkedIn Ads) to execute targeted campaigns.

• Creativity and Innovation: Creative thinker committed to innovation, exploring new ideas, and staying abreast of industry trends.

• Results-Focused: Focused on achieving KPIs and tangible outcomes, setting ambitious goals and iterating based on performance data.

• Adaptability: Flexible and resilient in fast-paced environments, maintaining focus on long-term objectives despite challenges.

• Excellence and Growth: Dedicated to high-quality work and continuous professional development, aiming for excellence in digital marketing.

• Portuguese, French and/or Spanish proficiency is a plus.