Social Media Manager

Job description


Are you passionate about connecting with an audience and building love for products? We’re hiring a Social Media Manager to take a social media strategy to a whole new level.


At Goodwall, we’re on a mission to level the playing field for youth globally. Goodwall’s social platform supports 2m+ young talent aged 16-24 in 150+ countries to develop skills with gamified challenges, showcase skills with a digital profile and connect to learning and earning opportunities from scholarships to jobs.

Goodwall’s remote-first team is global and growing. We hire talent wherever the best talent is. Our social enterprise has raised $20m+ in investment and has been featured by Forbes, CNN and the Wall Street Journal.


What you’ll be doing but not limited to 


  • Develop Goodwall’s global social media strategy, establishing a distinctive tone of voice and positioning.

  • Launch and operate official channels across established and emerging social platforms (including Twitter, Instagram, Facebook, and TikTok), including content ideation, copywriting, asset management, publishing, and reporting.

  • Develop the content calendar, posting cadence and engagement tactics for each social platform.

  • Create high-quality content that achieves performance goals and resonates with our community.

  • Track and analyze audience engagement and creative effectiveness to provide insights and recommendations.

  • Help build a connection with existing and potential users & partners through organic interaction, and propose new ways to engage with them.

  • Stay ahead of the latest platform best practices and industry trends.

  • Develop processes and implement workflows to improve our content delivery agility.

Job requirements


Preferred Skills & Work Experience


  • 4+ years of experience working in social media, community, or digital marketing.

  • Hands-on experience and in-depth knowledge on social platforms (Twitter, Instagram, TikTok, YouTube, Reddit, Twitch, and Facebook just to name a few) and tools (such as Hootsuite).

  • A deep passion for pop culture and staying on top of current trends, and the ability to react with platform and content to connect authentically with our audience.

  • Exceptional written and verbal communications skills (English) and a strong sense of design.

  • Experience building and overseeing social media campaigns across multiple platforms from kickoff to execution.

  • A proven track record of growing healthy communities, generating social buzz, and delivering on engagement metrics.

  • Natural eagerness to not only ideate, but implement that idea.

  • Team player, flexible, positive and always happy to go the extra mile.

  • Attention to detail, data-driven and analytical.



Bonus Points


  • Degree in Communications or other related field.

  • A strong personal social media presence.

  • Experience with Photoshop and other creative tools.


What we offer


  • A unique opportunity to build a game-changing community and product for Gen Z in a well-funded, fast-growing scale-up.

  • A mission that you can be proud of and the ability to have a real impact both on the company and on the future of the next generation.

  • An international team and a challenging, fast-moving environment where change is constant and creativity are celebrated.

  • Competitive compensation, equity opportunities, and a flexible work environment.

  • Opportunities to grow within the organization.