Product Marketing Manager

Job description


About Us


At Goodwall, we’re on a mission to level the playing field for youth globally. Goodwall’s social platform supports 2m+ young talent aged 16-24 in 150+ countries to develop skills with gamified challenges, showcase skills with a digital profile and connect to learning and earning opportunities from scholarships to jobs.

Goodwall’s remote-first team is global and growing. We hire talent wherever the best talent is. Our social enterprise has raised $20m+ in investment and has been featured by Forbes, CNN and the Wall Street Journal. Watch this link to see one of the Founders speak at the World Economic Forum about the skills gap. 


Are you passionate about building love for products and growing a global user base? We’re hiring a Product Marketing Manager to take the marketing strategy to a whole new level.



What you’ll be doing but not limited to


  • Lead global product marketing efforts across various marketing projects and campaigns, working with internal cross-functional teams and external partners, across channels including email, PR, influencers, and social media.

  • Own app store optimization (ASO) and work cross functionally to improve App/Play store performance across all geos to drive growth.

  • Collaborate with the Programs, Account Management and Strategy teams to ensure alignment with marketing goals and campaigns.

  • Build and execute our go-to-market strategy for regional launches, including audience, messaging, and cross-promotion strategy. Cultivate relationships with partners.

  • Manage performance metrics and budget tracking while ensuring findings are shared cross functionally and with the proper partner.

  • Track and analyze campaign and content effectiveness to provide insights and recommendations.




Job requirements



Your Profile


  • Excellent experience in product marketing, user acquisition, or growth

  • Experience with website testing, conversion rate optimization, and organic marketing channels

  • Experience of developing growth strategy

  • A track record with paid and unpaid marketing campaign management

  • Growth mindset with results-driven approach to work (testing, measuring, iterating)

  • Highly analytical and fluent in deriving insights from data

  • Fluent in English and fluent French would be an advantage


What we offer


  • A unique opportunity to leverage a game-changing product to build the professional community for Gen Z in a well-funded, fast-growing scale up.

  • A mission that you can be proud of and the ability to have a real impact both on the company and on the future of the next generation.

  • An international team and challenging, fast-moving environment where change is constant and creativity is celebrated.

  • Competitive compensation, equity opportunities, and a flexible work environment with great colleagues.


Goodwall knows the value in working with a team of people from all walks of life and levels of experience, and we are committed to being an inclusive and varied workplace.


*Please feel free to reach out for any reasonable adjustments that may be required