Growth Marketing Manager (North America)

Job description

Goodwall is the leading professional development network for the next generation. We leverage technology and an ecosystem of purpose-driven partners to empower youth on their journey through the world of education & work to reach their full potential. An award-winning, fast-growing social enterprise community of 1.8M users from 150+ countries, we offer a new model for youth to showcase themselves, connect, and find opportunities.


With over 55 team members from across Europe and Asia, Goodwall is financially and strategically backed by leading investors. We’ve raised over $20M in funding and caught the media’s attention with features in the likes of Forbes, Wall Street Journal and CNN.


Your Mission


We are looking for a Growth Marketing Manager to join us and take ownership of our North American market; someone with a passion for building brands and driving leads through a range of online and social channels. 


This person will manage paid User Acquisition campaigns from start to finish, actively testing & analyzing concepts, with the goal of driving down CPA while maintaining the quality of the users acquired.


This person will also be in charge of finding and implementing growth tactics, acquisition channels and opportunities with a data-driven mindset.


The Growth Marketing Manager will develop hypotheses, generate bold ideas and implement them, and lead our work in North America.

Job requirements

Your Profile


You will have a proven track record managing campaigns from ideation through to execution, and an in-depth knowledge of different digital marketing channels and best practices, and experience of doing this in the US and Canadian markets.


You’ll have hands-on experience with online marketing tools (Google product suite), can work independently and meet deadlines, and be analytical, with an open “test and learn” mindset.


You’ll have worked on testing new marketing channels, such as TikTok ads, Apple search ads, email, ASO, referrals, and more. You’ll also have experience managing cross-departmental initiatives with strong project management skills.


What we offer


  • A unique opportunity to build a game-changing product and community for Gen Z.

  • A mission that you can be proud of and the ability to have a real impact both on the company and on the future of the next generation

  • An international team and challenging, fast-moving environment where change is constant and creativity is celebrated.

  • Competitive compensation, equity opportunities, and a flexible work environment with great colleagues.