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Growth Marketing Manager


Job description

At Goodwall, we’re on a mission to level the playing field for youth globally. Goodwall’s social platform supports 2m+ young talent aged 16-24 in 150+ countries to develop skills with gamified challenges, showcase skills with a digital profile and connect to learning and earning opportunities from scholarships to jobs.

Goodwall’s remote-first team is global and growing. We hire talent wherever the best talent is. Our social enterprise has raised $20m+ in investment and has been featured by Forbes, CNN and the Wall Street Journal. Watch this link to see one of the Founders speak at the World Economic Forum about the skills gap.

Goodwall is hiring a Growth Marketing Manager to drive our mobile-community’s growth and participation in youth upskilling programs. You will own our user journey from acquisition, to engagement, retention and referrals. We are looking for a marketer with a growth-hacking mindset and technical expertise, who runs product experiments based on data, user, and market analyses.

What you’ll be doing but not limited to

  • We are looking for a Growth Marketing Manager to join us; someone with a passion for building brands and driving leads through a range of online and social channels.

  • This person will manage paid User Acquisition campaigns from start to finish, actively testing & analyzing concepts, with the goal of driving down CPA while maintaining the quality of the users acquired.

  • This person will also be in charge of finding and implementing growth tactics, acquisition channels and opportunities with a data-driven mindset.

  • The Growth Marketing Manager will develop hypotheses, generate bold ideas and implement them.

Job requirements

Your Profile

  • You have excellent experience in marketing, user acquisition, or growth for an app

  • You have a track record with paid marketing campaign management

  • You have a growth mindset with results-driven approach to work (testing, measuring, iterating)

  • You are highly analytical and fluent in deriving insights from data

  • You have exceptional communication skills and are a team player

  • You have a track record with paid and unpaid marketing campaign management

  • You are fluent in English and French would be an advantage

What we offer

  • A unique opportunity to leverage a game-changing product to build the professional community for Gen Z in a well-funded, fast-growing scale up.

  • A mission that you can be proud of and the ability to have a real impact both on the company and on the future of the next generation.

  • An international team and challenging, fast-moving environment where change is constant and creativity is celebrated.

  • Compensation is competitive and varies depending on location and level of experience.

Goodwall knows the value in working with a team of people from all walks of life and levels of experience, and we are committed to being an inclusive and varied workplace.

*Please feel free to reach out for any reasonable adjustments that may be required