B2B Copywriter

Job description

Goodwall is the leading professional development network for the next generation. We leverage technology and an ecosystem of purpose-driven partners to empower youth on their journey through the world of education & work to reach their full potential. An award-winning, fast-growing social enterprise community of 1.8M users from 150+ countries, we offer a new model for youth to showcase themselves, connect, and find opportunities.


With over 55 team members from across Europe and Asia, Goodwall is financially and strategically backed by leading investors. We’ve raised over $20M in funding and caught the media’s attention with features in the likes of Forbes, Wall Street Journal and CNN.


The mission


We are looking for a compelling B2B Copywriter with a solid background in both consumer and B2B storytelling to join our growing team and play an integral role in defining and amplifying Goodwall's global voice as a brand.


You will reinforce Goodwall's position as the professional development platform for GenZ powered by a social community by continually raising the bar on creativity and writing fresh copy quickly that connects both with our users and potential partners.


This is the role for you if you are a creative storyteller who thinks strategically, who knows PR and social media strategies that build effective campaigns that engage both potential partners, as well as current and future users.

Job requirements

You have demonstrated exceptional talent for Copywriting, specifically in B2B environments, and you’ll thrive when given autonomy. You’ll be skilled in writing press releases, website copy, corporate communications and investor letters, with a folio of relevant work to talk through; being able to adapt your tone of voice to suit an audience and our brand.


Through your creativity, experience and skills you can quickly develop impactful, global campaigns on our platform and various media, while working effectively with our international partnership, marketing team and creative teams remotely and across time zones. You have a strong understanding of Gen Z user behaviour on mobile apps, and are fluent in English, as that is the main language we use on our app, for now.


What we offer


  • A unique opportunity to leverage a game-changing product to build the professional community for Gen Z in a well-funded, fast-growing scale up.

  • A mission that you can be proud of and the ability to have a real impact both on the company and on the future of the next generation.

  • An international team and challenging, fast-moving environment where change is constant and creativity is celebrated.

  • Competitive compensation, equity opportunities, and a flexible work environment with great colleagues.